Webinar – Digital Marketing and Branding Like a Pro

Do you know how to build your business’s brand to increase online visibility? If you’re looking for a guide to help you with search marketing, paid advertising, and social media strategies, this is the class for you. You’ll hear from digital marketing experts who will break down how to get found online, promote your brand and keep your business top of mind when consumers are making their buying decisions.

Course Outline

Local search: the building blocks of marketing
Social media: growing your brand
Email, video, blog: supporting marketing tactics
Paid advertising: creating a multi-platform strategy

Learner Outcomes
Create & optimize a GMB listing
Build a network of online citations
Utilize social media to promote your business
Optimize your web content with SEO tactics
Create a paid advertising strategy