Webinar – Marketing Monday: What is Full Funnel Marketing And Why You Need it

Some people think one campaign or a single marketing vehicle can take prospect from awareness into consideration, prove your credibility and value, and then close a sale. Maybe if you’re selling gumballs, but almost every other business requires a funnel approach. We’ll discuss what a funnel is, what the stages of consideration and purchase are how to ensure you have all the types of marketing content you need to win the business every time.

Course Outline

• What is a marketing funnel
• Stages of consideration and purchase
• Marketing content types
• Q and A

Learner Outcomes
Attendees will gain an understanding of:

1. What a marketing funnel is
2. How a marketing funnel can benefit your business
3. Types of marketing content
4. How using a marketing funnel can bring in more customers