Webinar – Develop an Import / Export Business

Small businesses looking to increase sales and profit, reduce dependence on the domestic market and stabilize seasonal fluctuations should consider importing and exporting. With nearly 96 percent of consumers living outside the U.S. and two-thirds of the world’s purchasing power in foreign countries, opportunities await U.S. small business.

Go where the customers are. There is significant opportunity for small businesses to profit through importing and exporting operations.

Do you have what it takes to become a successful international business? Are you ready to make international sales? Importing / Exporting offers great opportunities but requires preparation and planning.

This four hour course is taught in two parts, by international experts from the Georgia Small Business Development Center, a resource partner of the SBA. Each part is two hours in length with a two hour break between parts.

Part one will aid you in assessing your readiness, understanding what you need to know and consider before pursuing an international strategy.

Part two will introduce you to those topics needed to develop and implement your strategy: international pricing and costing issues, proforma export quotations, payment terms, and risk assessment.

Course Outline

Defining Your Business
Strengths/Weaknesses Analysis
Building Your Team
Knowing Industry Terminology
Selecting a Product
Finding Markets
Finding Buyers
Finding Suppliers
How to Talk To Suppliers
Do I need a license to Import/Export?
How do I protect myself as a Middleman?
Calculating Landed Cost
Understanding INCOTERMS
Developing a Pro Forma Invoice
International Terms of Payment
Learner Outcomes
The workshops will help you gain the knowledge to develop and implement an international plan. You will become acquainted with the key components of an effective import / export plan. The instructors will raise questions you should answer to complete your plan and provide the resources to help you answer those questions.

Topics include:
Organizational and product readiness
Market research
Guidance for developing your strategy and marketing plan
Promoting your products in target market
Complying with US and foreign regulations


Feb 25 2022


9:30 am - 3:00 pm

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