Webinar – How Your Pricing Decisions Impact Your Profits

Pricing is easily one of the most powerful profit levers a company can use and yet it is often underutilized and overlooked. Learn better pricing tactics and strategies that drive sales and profits. This program provides an actionable framework for developing pricing strategies and tactics. Attendees receive pricing worksheets in Excel format, via email.

Course Outline

  • Defining your Competitive Advantage
  • Defining your Target Market
  • Pricing Theory
  • Why cost plus leads to lower profits
  • Competition Based
  • Value Substitution
  • Break Even Analysis
  • Effects of Price Changes
  • Effects of Discounts

Learner Outcomes

  • How to define the Competitive Advantage
  • Learn about considerations in defining their target market
  • Learn basics of pricing theory including: Cost Plus, Margin Based, Competition Based, and Value Substitution
  • Calculate how to breakeven analysis
  • Learn how to project effects of price increases and price decreases
  • Attendees will learn about temporary pricing and discount strategies


Jan 18 2022


9:00 am - 11:00 am



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